eBay's Cassini search engine rewards listings that convert. Here is what our data shows actually matters.
Title structure wins impressions
80-character titles that front-load the buyer's search phrase outperform keyword-stuffed titles by 34% on average.
Item specifics are non-negotiable
Listings with complete item specifics get significantly more impressions from filtered searches. Zymena's AI fills these automatically from supplier specs.
Images drive conversion
Clean white-background hero images with 1600px resolution qualify for zoom and consistently outperform cluttered supplier photos.
Price competitively, not cheaply
The Buy Box rewards total value — price plus shipping plus seller rating. Racing to the bottom erodes the margin you need to grow.